SKU: 54700482908
nuna side by side stroller

nuna side by side stroller Nuna DEMI Next + Rider Board Stroller Caviar

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Description

nuna side by side stroller Nuna DEMI Next + Rider Board Stroller CaviarNuna DEMI Next TWIN Stroller + 2 Bassinets + 2 PIPA RX PIPA Aire RX Car Seats + Rider Board Travel System The innovative and stylish Nuna DEMI Next is a convertible stroller that offers a multitude of configurations to accommodate the diverse needs of growing families. With clever compatibility and unsurpassed product quality and functionality, Nuna has designed multiple products that can be bundled to create flexible travel systems as your family's

Nuna® DEMI™ Next TWIN Stroller + 2 Bassinets + 2 PIPA RX/PIPA Aire RX Car Seats + Rider Board Travel System

The innovative and stylish Nuna DEMI Next is a convertible stroller that offers a multitude of configurations to accommodate the diverse needs of growing families. With clever compatibility and unsurpassed product quality and functionality, Nuna has designed multiple products that can be bundled to create flexible travel systems as your family's needs change. This particular Nuna Travel System is the ultimate bundle for twins. It includes the stylish and multifunctional Nuna DEMI Next stroller as well as your choice of either two (2) Nuna PIPA Aire, Nuna PIPA RX, or Nuna PIPA Aire RX premium Infant Car Seats. This twin bundle also includes two (2) thoughtfully crafted and cozy Bassinets with accompanying Stands and an additional Sibling seat that transforms the DEMI Next into a comfy ride for two little passengers.

What’s Included:

  • Stroller frame
  • Stroller seat
  • Additional Sibling seat
  • Rider board
  • Infant car seat post adapters
  • Fenders
  • Rain cover
  • Two (2) Nuna PIPA infant car seats of your choice (either the PIPA Aire, PIPA RX or PIPA Aire RX)
  • Two (2) Nuna PIPA Series car seat bases (RELX Base for PIPA RX or PIPA Aire RX)
  • Two (2) DEMI Next ring car seat adapter
  • Two (2) Car Seat LATCH guides
  • Two (2) GOTS organic cotton infant inserts and harness cover sets (with PIPA Aire RX only)
  • Two (2) DEMI Next Bassinets
  • Two (2) DEMI Next Bassinet Stands
  • Nuna's Manufacturer Warranty from defects: 2 years

Nuna DEMI Next Stroller:

Building upon the tremendous success and popularity of the original DEMI Grow Stroller, the clever folks at Nuna have delivered a new game-changer with the introduction of the innovative, newly-improved Nuna DEMI Next Stroller.

This next-generation premium stroller comes with an included Rider Board accessory for tag-a-long passengers, and is carefully crafted to grow seamlessly along with your family through all of life’s unpredictable possibilities. The DEMI Next is incredibly versatile, allowing you to easily convert from a single stroller to a double or twin, while delivering over 25 different modes of flexible riding possibilities.

With a creative, modular design, the DEMI Next is compatible with all Nuna series infant car seats and can easily be combined with several optional components. The add-on sibling seat quickly transforms the DEMI Next stroller into a comfy ride for two little passengers, while the convenient bassinet allows you to move effortlessly from stand to stroller, while maintaining the ultimate lie-flat comfort for the little one.

Packed with high-end features and loaded with sensible functionality, the Nuna DEMI Next is thoughtfully constructed with style, comfort and convenience in mind.  It is the ultimate companion for modern family living, designed to grow with next-level possibilities.

DEMI Next vs. DEMI Grow Comparison:

Nuna has delivered several key improvements for the DEMI Next when comparing it to the first-generation DEMI Grow stroller.

DEMI Next comes with new Rider Board included
The clever new Rider Board creates additional flexibility and travel options for growing families. Included with the purchase of the new DEMI Next Stroller, the Rider Board easily attaches to the stroller and provides a safe riding platform for little passengers up to 50 lbs. With two swivel wheels for easy maneuvering, the Rider Board easily folds with the stroller and can be flipped into the stroller when not in use.

Larger Storage Basket 
Making the most of your family journeys can often mean having enough room for all your essential goodies. The DEMI Next more than doubles the underseat basket capacity from 10 lbs. to 22 lbs., providing some serious, next-level space for all your essentials while on the go.

Redesigned Canopy
The updated Aire protect canopy™ now boasts ventilation panels and a full privacy cover all in one product. The built-in, airy mesh privacy drape and ventilation panels in the canopy provide for optimal airflow and sustained comfort.

New 4-Position Recline
Easily adjust the recline with one hand to one of four recline positions available with the DEMI Next. Provide maximum comfort for the little one with an upright backrest angle for comfortable, just-right rides.

New Footrest Design
One-hand adjustable calf support and the new footrest design provides optimal comfort and accommodates growing little ones.

Larger Front Wheels
The front wheel size has been increased by 1 inch to 8.5 inches on the DEMI Next to provide for optimal maneuverability and flexibility. The wide, swivel-lock front wheels are tough, foam-filled and ready for any terrain.

Usage From Birth
Furthering the DEMI Grow usage recommendation, the DEMI Next can be utilized from birth to 50 lbs.

DEMI Next Stroller Modular Options:

With the addition of the included Rider Board, the DEMI Next is arguably the most versatile stroller on the market. With an incredibly flexible and adaptable design, the new DEMI Next can be configured into an amazing 25 possible modular combinations in both single and double modes. The Nuna DEMI Next is also compatible with all Pipa series infant car seats and works seamlessly with the additional DEMI Next Sibling Seat and Bassinet. 

Stroller for One Child: Enjoy different strolling modes with the little one depending on the desired activity or mood of your passenger. Utilize the Stroller Seat or your Nuna Pipa series infant car seat in either parent-facing or forward-facing mode, or simply pop on the handy and super comfortable Bassinet, to let baby enjoy a snooze on the go.

Double Stroller for a Toddler and a Newborn: Expecting a new bundle of joy? The DEMI Next is easily transformed from a single to a double stroller to make way for the new little one. Simply add a Sibling Seat and you are ready for adventures with double the fun. You have the flexibility to position the newborn in the upper seat closer to you to provide added attention, while your toddler can stroll comfortably in the lower seat while they gain independence.

Double Stroller for Twin Babies: Preparing for twin bundles of joy? The DEMI Next has you double-covered. Stroll your twins in style with either two Pipa infant car seats or two Bassinets and accommodate both your little passengers comfortably and safely as they grow and their shifting needs change

Tag-a-long with the Rider Board: Create additional flexibility and travel options for your growing family and provide a cool ride for a toddler up to 50 lbs. The Rider Board easily attaches to the back of the stroller and gives a safe platform for your older tag-a-long passenger. 

Stylish Color Options:

The Nuna DEMI Next will be available in three stylish color options that are sure to make a statement, whatever your fashion preference:

  • Caviar (Black fabrics, black frame, saddle brown leatherette handles)
  • Granite (Grey fabrics, black frame, saddle brown leatherette handles)
  • Biscotti (Tan fabrics, black frame, dark brown leatherette handles)

Key Features DEMI Next Stroller:

  • 25+ modes–convert from a single stroller to a double or twin and use the included rider board or sibling seat accessory (sold separately)
  • Super easy to fold, flip the seat, or convert to bassinet or car seat mode
  • Four recline positions and an upright backrest angle for just-right rides
  • Easily adjust recline with just one hand
  • Forward and rear-facing seat options
  • One-touch rear-wheel braking system for scuff-free shoe control
  • Custom dual suspension™ provides a nice, smooth ride
  • Wide, swivel-lock front wheels make it a master of smooth riding motion
  • One-hand adjustable calf support and footrest to accommodate growth
  • Self-guiding MagneTech secure snap™ buckles automatically lock into place
  • Quick-release 3 to 5-point harness makes it easy to fasten them in
  • Fenders and built-in hub caps protect from dirt and debris
  • Easily removable premium Merino wool insert provides ultra-soft comfort
  • Eye-to-eye connection is easier with the elevated seat level
  • Rotating and removable armbar fits kids of all sizes
  • Water-repellent UPF 50+ Aire protect canopy™ protects from the elements
  • Built-in privacy drape and ventilation panels in the canopy for ideal airflow
  • All-season seat keeps baby cozy in winter and easily converts to mesh in summer
  • Tires are tough, foam-filled, and ready for any terrain
  • No-rethread harness makes it easy to adjust for comfort and growth
  • Large basket with 22 lb. capacity holds everything you need for the journey
  • Adjustable pushbar with luxe leatherette accents to accommodate varying heights
  • Included rain cover for when the weather doesn't cooperate
  • Compatible with the DEMI next sibling seat and DEMI next bassinet

Key Features DEMI Next Rider Board:

  • Creates more riding options for family travels made easy
  • Cleverly positions your child between your arms for closeness
  • Easily attaches to the stroller's lower seat mounts
  • Two swivel wheels for easy maneuvering
  • Holds up to 50 lbs.
  • Flips into the stroller basket when not in use
  • Folds with stroller

Choose the Car Seat That's Right For You:

The Nuna DEMI Next stroller can be quickly converted into a convenient travel system. The travel system on this listing includes your choice of either the Nuna Aire, the Nuna PIPA RX or the Nuna PIPA Aire RX infant car seat. All three of these car seats offer unsurpassed safety standards, lightweight and stylish design and premium materials that are free of chemical flame retardants. The chart below provides a snapshot of the key differences between the three PIPA car seats available for this travel bundle:

Key Features Nuna® PIPA™ Aire Infant Car Seat:

  • The PIPA aire is both ultra-portable and seriously protective
  • PIPA aire is the lightest in the PIPA series infant car seat lineup
  • One-handed vehicle and stroller release for easy in an outs
  • Fabrics and inserts are conveniently machine washable
  • Belt path for vehicle belt installation
  • FAA certified for aircraft use with or without a base
  • Connects with all Nuna strollers (and their adapters as appropriate) to create a stylish travel system
  • Features Aeroflex™ foam that is cleverly lightweight, resilient, and minimizes force transferred to baby
  • Steel-reinforced True lock™ base installation makes set up swift, simple, and safe
  • Side Impact Protection (SIP) for ultimate baby safe keeping
  • The deep seat design creates a cocoon-like space, ensuring a better fit and comfortable car seat for your baby.
  • 5-point harness keeps baby’s travels secure
  • Tailor tech™ memory foam headrest provides a comfortable custom fit
  • Removable infant head and body inserts nestle baby in comfort and security
  • UPF 50+ canopy with flip-out eyeshade protects from sun exposure
  • The iconic Sky drape™ provides baby with ultimate privacy for quiet moments
  • Luxe leatherette carry handle for more secure gripping
  • Exposed aerospace aluminum handle adds a contemporary aesthetic and enhances the seat's intuitive functionality
  • Soft yet durable micro-knit fabric for refined style and casual warmth
  • From fabric to foam and beyond each element is smartly sourced to be both flame resistant and contain no added fire-retardant chemicals making it safer for baby

Key Features Nuna® PIPA™ RX Infant Car Seat:

  • From fabric to foam and beyond, each element is smartly sourced to be both flame resistant and contain no added fire retardant chemicals
  • Side impact protection for ultimate baby safe keeping
  • Comfy organic jersey insert is removable for growing babies
  • Integrated harness holders help when buckling baby in
  • Luxe leatherette accented carry handle. Tote elegantly with ease
  • Five point harness keeps little ones in place
  • Two-piece removable infant insert + head support. Customize to their individual shape and get a perfect fit right from birth
  • Mesh peek-a-boo window in canopy
  • Heavy duty shell is super resilient yet lightweight
  • Lightweight carry handle is ergonomically designed to tote with ease
  • FAA certified for aircraft use
  • True lock™ installation makes set up swift, simple and above all – safe
  • 5 second install
  • Crumple zone within the stability leg absorbs impact and minimizes force transferred to baby
  • Colored installation indicators confirm correct connections to the vehicle
  • Bubble free recline angle guides clearly confirm the perfect riding angle
  • Low profile base for easier loading of infant seat
  • Open belt path for easier install
  • Belt guides
  • Anti-rebound panel
  • Automatic rigid latch storage
  • Extra convenient stability leg storage with lock
  • Steel reinforced true lock™ rigid latch
  • Lock off with easy access belt path
  • Indicators on rigid latch turn green when clicked to vehicle anchor points
  • Indicators on stability leg turn green when in proper contact with vehicle floor
  • GREENGUARD Gold Certified: Products that have achieved GREENGUARD Gold Certification are scientifically proven to meet some of the world's most rigorous third-party chemical emissions standards, and certified to not contribute to indoor air pollution or chemical exposure

Key Features Nuna® PIPA™ Aire RX Infant Car Seat:

  • FAA certified for aircraft use with or without a base
  • Connects with all Nuna strollers to create a stylish travel system*
  • 5-second steel-reinforced True lock™ installation makes set up swift, simple, and safe**
  • Side Impact Protection (SIP) for ultimate baby safekeeping
  • Open belt path with lock off secures lap and shoulder belt
  • Features Aeroflex™ foam that is cleverly lightweight, resilient, and minimizes force transferred to baby
  • The deep seat design creates a cocoon-like space, ensuring a better fit and comfortable car seat for your baby.
  • 3-position height-adjustable headrest and 5-point harness keeps little ones in place
  • Removable infant head and body inserts nestle baby in comfort and security
  • Tailor tech™ memory foam seat panel and headrest provides a comfortable custom fit
  • UPF 50+ canopy with 2 positions and a flip-out eyeshade protects from sun exposure
  • The iconic Sky drape™ provides baby with ultimate privacy for quiet moments
  • Soft yet durable micro-knit fabric for refined style and casual warmth
  • Super-resilient top-of-the-line plastics for a heavy-duty secure shell
  • Exposed aerospace aluminum handle adds a contemporary aesthetic and enhances the seat's intuitive functionality
  • Luxe leatherette carry handle for more secure gripping
  • From fabric to foam and beyond each element is smartly sourced to be both flame-resistant and contain no added fire-retardant chemicals making it safer for baby
  • Infant head and body inserts are made of environmentally friendly Merino wool and TENCEL™ lyocell fiber blend that is soft, naturally controls moisture, and is environmentally friendly
  • GREENGUARD Gold Certified to meet some of the world's most rigorous third-party chemical emissions standards, and certified to not contribute to indoor air pollution or chemical exposure
  • Additional GOTS organic cotton infant insert and harness cover set

Upon selecting a specific car seat on the order page, your corresponding car seat base will be identified and automatically included with your travel bundle.  

  • Nuna® PIPA™ Aire Infant Car Seat + PIPA Series Base
  • Nuna® PIPA™ RX Infant Car Seat + RELX base
  • Nuna® PIPA™ Aire RX Infant Car Seat + RELX base

To help you make an informed choice, we have also outlined the key differences between the PIPA Series base and the RELX base in the comparison chart below: 

Key Features Nuna® PIPA™  Series Base:

  • 5-second install with two easy and instant steps.  Please note to always refer to the product instruction manual. Under no circumstances should this information be used to replace the car seat instruction booklet
  • True lock™ rigid latch is 50% stronger than a typical belt latch
  • Steel stability leg helps minimize forward rotation during impact by up to 90% when compared to a system that is not using a stability leg
  • Colored installation indicators confirm correct connections to the vehicle and car seat to base
  • Bubble level indicators help to minimize user error
  • Super-resilient top-of-the-line plastics for a heavy duty, secure shell
  • Anchor latch guides make it easy to locate and install on lower anchor bars

Key Features Nuna® PIPA™ RELX Base:

  • Crumple zone within the stability leg absorbs impact and minimizes force transferred to baby
  • Colored installation indicators confirm correct connections
  • Low profile base for super easy loading
  • Easy vehicle seat belt install provides options
  • Latch and stability leg neatly store away when not in use
  • Anchor latch guides make it easy to locate and install on lower anchor bars

Key Features DEMI Next Bassinet:

  • Full of functionality, it cradles your little with lie-flat comfort on the stand or on the stroller
  • Use with the included stand around the house, by bedside or while traveling for a nursery on the go
  • Suitable for overnight sleeping, making it the perfect haven for keeping baby close and cozy
  • Iconic Sky drape™ pulls down smoothly and attaches quietly with magnets for extra protection
  • Oversized, full-coverage canopy is extendable and features a flip-out eyeshade
  • UPF 50+ fabric shields baby from more than 98% of the sun’s harmful rays
  • Ventilation panels provide baby with air circulation
  • Hidden storage compartment provides a place for all the extra essentials
  • Luxe leatherette carry handle for easy gripping
  • Removable top cover zips closed to keep baby warm
  • GOTS certified organic cotton mattress cover provides better-for-baby comfort
  • Compact, flat fold for hassle-free travels and space-saving stow away
  • Mattress cover, top cover, and zip-away liner are machine washable
  • Connects to the DEMI next stroller without an adapter
  • Collapse for storing by squeezing the fold locks on sides and ends of the bassinet
  • Unfold by pushing the fold locks back into an upright position

Key Features DEMI Next Bassinet Stand:

  • Easily and securely connects to the DEMI Next bassinet—no adapter needed
  • Ideal height for keeping baby within arm's reach at bedside
  • Folds and unfolds with one hand for super simple set ups and store away
  • Ultra-compact design makes it perfect for around the house, traveling and storing
  • Spacious storage basket for storing extra diapers and blankets
  • Lightweight aluminum design for the ultimate portability

Specifications:

DEMI Next Stroller:

Recommended Use:

  • Weight: Birth to 50 lbs.
  • When using the stroller frame with the bassinet or infant carrier, refer to the child usage requirements listed in those instruction manuals.
  • Product Weight: 26 lbs. (without winter seat, canopy, armbar, or rider board)
  • Carton Weight: 49.2 lbs.
  • Open Dimensions: H43.5 in. x L39.5 in. x W24 in.
  • Folded Dimensions: H35 in. x L23.5 in. x W24 in.
  • Nuna's Manufacturer Warranty from defects: 2 years

PIPA Aire Infant Car Seat:

Recommended Use: 

  • 4 to 30 lbs, and 16 to 30 in.
  • Car seat dimensions  L 27.25 in  W 17.5 in  H 23 in 
  • Weight: 6 lbs (without canopy and inserts - canopy and inserts approx. 1.8 lb)

PIPA RX Infant Car Seat:

Recommended Use: 

  • 4 to 32 lbs, and 16 to 32 in.
  • Car seat dimensions:  L 25.2 in  W 17.5 in  H 23 in 
  • Weight: 7.6 lbs (without canopy and inserts - canopy and insert approx. 1 lb)

PIPA Aire RX Infant Car Seat:

Recommended Use:

  • 4 to 30 lbs, and 16 to 30 in.
  • Car seat dimensions: L 27.25 in W 17.5 in H 23 in
  • Weight: 6.2 lbs (without canopy and inserts - canopy and inserts approx. 2.2 lb)

Bassinet and Stand:

Recommended Use:

  • Birth to 20 lbs (birth - 6 months) up to 27 inches
  • DO NOT use the bassinet when the infant begins to push up on hands and knees.
  • Bassinet for use on DEMI bassinet stand and DEMI series strollers only
  • Bassinet Weight: 11.2 lbs.
  • Stand Weight: 6.8 lbs.
  • Bassinet Dimensions (inches): Open: 33.5 x 16.5 x 23 Folded: 33.5 x 16.4 x 8.5
    Stand Dimensions (inches): Open: 32.5 x 20 x 26.75 Folded: 31 x 20 x 4
  • Bassinet + Stand open Dimensions (inches): L 34 x W 20 x H 46.5 

Compatibility:

  • DEMI Next stroller is compatible with all Nuna series infant car seats
  • DEMI Next stroller is compatible with both DEMI grow Bassinet and DEMI grow Sibling Seat.
  • New Rider board is only compatible with the Demi Next stroller and not sold separately. There are no future plans to market as an accessory.
  • Bassinet: For use on DEMI bassinet stand and DEMI series strollers only

 

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SKU: 54700482908

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4.0 ★★★★★
Based on 21 reviews
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Verified Purchase
Patrick A. Stewart
Belleville, US
★★★★★ 5
Leveling the playing field
Format: Hardcover
It is a not so tightly held secret that the Republicans know how to manipulate emotions for political advantage; with this book Drew Westen levels the playing field by not only providing insight into how emotions are evoked and taken advantage of politically, but also provides evidence-driven suggestions for the Democratic party to follow. The question, of course, is will the Democrats change their electoral strategies taking Dr. Westen's suggestions to heart, or will they follow the failed tactics of the Gore and Kerry campaigns, which relied on consultants following a rational-choice model of politics that prefers watered down political positions and milquetoast candidates in hopes of taking the "center". While some may argue that this book is unethical by advocating the targeting of voters' emotions, instead of their "rational thought process", and thus is supportive of public manipulation, a very strong counter-argument might be made that putting this information in the public domain will help voters inoculate themselves against current Republican strategies which rely on scaring the public and arousing their anger against others using a range of techniques that border on the illegal. Specifically, the "RATS" subliminal advertisement used by the Bush 2000 campaign to attack Gore is, on close scrutiny, a very astute and professional advertisement that takes advantage of knowledge in the academic sphere that humans process information outside of conscious awareness. Specifically, a 1986 article in the Journal of Personality and Social Psychology by Fazio et al. provided evidence that not only did the term "RATS" have a negative effect on peoples' evaluation of items presented afterwards, but that further, the term "Reagan" had a weak positive effect. Likewise, both Westen and colleagues and Stewart and Schubert(in Harvard International Journal of Press/Politics, 2006), in separate studies, suggest that the term "RATS" is an effective subliminal. Furthermore, the use of fear/anxiety by the current administration is well established, with studies showing a correlation between changes in the Homeland Security color-coded threat indicator and political tactics. While one might argue over the timing of the Iraq invasion, and whether it was carried out for short-term political expediency, or to address a perceived threat in the region, one cannot argue with the rally effect that bolstered President Bush's ratings to over 90% immediately after 9-11 and over 70% after the Iraq invasion. Knowing that humans respond in predictable ways when different emotions are evoked allows not just politicians, consultants, academics and wonks to understand human behavior, but also will give the average citizen greater awareness of how the emotions evoked affect their decisions and responses. In other words, a more intelligent population may come from a more emotionally astute population.
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Reviewed in the United States on September 5, 2007
M
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Malvin
Whiting, US
★★★★★ 4
A compelling counternarrative
Format: Hardcover
"The Political Brain" by Drew Westen is an important contribution to the political science literature in general and an inspiration for Democratic Party supporters in particular. Mr. Westen's knowledge of psychology and the cognitive sciences provides insight into how the individual develops a political consciousness. Showing how the Republican Party has gained advantage by developing an emotionally fear-laden narrative designed to exploit the electorate's psychic sensibilities, Mr. Westen argues that Democrats can and must develop a compelling counternarrative that appeals to the American public's better angels in order to inspire their supporters and win consistently at the polls. The first section discusses the mind, brain and emotion in politics. Mr. Westen draws upon the latest scientific research to explain how emotion is integral to the brain's cognitive function. Mr. Westen recites passages delivered by Franklin Delano Roosevelt and Bill Clinton to illustrate how political messages are most effective when they tie issues to emotionally resonant themes and images. Importantly, Mr. Westen also deconstructs the neoliberal ideology of Ronald Reagan to help us better understand the importance of evolutionary psychology and crafting popular messages with curb appeal. The second section provides a blueprint for executing emotionally compelling campaigns. Mr. Westen explores the multiple layers of voter intelligence to reveal how Republicans have successfully used subliminal messaging to activate the public's feelings of anxiety in order to get people to vote against their own material self-interests. The author stresses that when Democratics shy away from conflict, voters instinctively detect weakness; therefore he recommends that Democrats cede nothing and go after issues that many voters tend to perceive as Republican. To that end, Mr. Westen offers a series of principled narratives on contentious issues such as abortion, affirmative action, gay rights and gun control that he believes could easily help the Democrats gain majority support by activating the American voter's sense of fairness, freedom and equality of opportunity. While perhaps not fully convincing on all subjects, Mr. Westen amply demonstrates that a coherent and inspirational counternarrative is possible. Unfortunately, this otherwise excellent book succumbs to a transparent attempt at self-promotion by forcing readers to go to the author's website to read the footnotes. Boo! Yet despite this minor deficiency, I highly recommend this timely and fascinating book to everyone.
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Reviewed in the United States on February 10, 2008
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Verified Purchase
Jan Strnad
Port Orchard, US
★★★★★ 5
Essential reading for Democratic campaign managers
Format: Kindle
For decades it has frustrated me that, while most of the country shares Democratic beliefs over Republican ones, Democrats keep losing elections. Why? Because the very values Democrats hold dear...taking the higher road, trying to stay "above the fray", concentrating on issues over personalities...fail to speak to the emotional brain that makes most voters' electoral decisions. Whether it's the language they use while failing to understand its connotations, over-handling by committees that blunt the message, or simple refusal to debate some topics at all (abortion, gun control, race) thereby defaulting on them to the Republicans, Democrats systematically undermine their own campaigns. Westen's book is must reading for every Democrat who wants to hold public office! Thus, the five stars. On the other hand, Westen makes his point clearly and firmly in the first third of the book, and then beats us over the head with it, taking us point by point through campaigns, tweaking the information endlessly, and frankly, about halfway through I started skimming and eventually put it down. "I get it already!" I thought, and moved on. Also, this is horribly produced ebook. It's obviously scanned from a printed copy and poorly proofread, it at all. When Westen talks about the perception of the word "gull" and how it affects elections, you have to read a bit to understand that it's the word "gun" he's talking about! Words bizarrely split, words run together, bizarre punctuation and misspelling due to OCR errors are rife on every single page. Furthermore, the type looks like bad photocopying with the machine set on "light." Ugly, ugly, ugly. Yet the publisher (Hatchette) charges nearly as much for the ebook as for the print book, which I'm sure looks a lot better. It couldn't look any worse. If I could, I'd rate it "five stars" for the content, downgrade it to "three stars" for being redundant, and finally give it "one star" for being so terribly produced. That first third of the book, though, is so important for Democrats to understand (the Republicans already have a masterful grasp of it) that I went with the "five star" rating.
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Reviewed in the United States on September 10, 2011
K
Verified Purchase
Kenneth H. Cohen MD
Massapequa, US
★★★★★ 5
A Great Awakening
Format: Kindle
Political Brain offers a profound and enlightening roadmap to reboot and reconfigure the Democratic Party and campaign strateies. The new and innovative discipline offered up should be mandatory reading for anyone running for any office.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 27, 2025
S
Verified Purchase
Scot Denhalter
Louisville, US
★★★★★ 5
A Bitter Pill, but Much Needed Knowledge
Format: Kindle
Its thesis is that we, as humans, are predisposed to emotional, gut-level decision-making. Although most liberals will not want to accept this, author, Drew Westen, makes his case so well even the most inveterate ostriches must pull their heads out of the sand. We believe first, then we seek to support our beliefs. How we come to believe is a complex interaction of genetics and environment, which Westen makes no effort to reveal. What he focuses on is the counter-productive illusion that facts and issues matter more than the emotions underlying the principles we value most in life. And Westen disabuses the reader of this illusion quite completely, giving examples of what should have been said and what should have been done in Democrat campaigns in response to Republican attack. As a psychologist, Westin teaches us how the human brain works and why it is important for liberal politics to know how it works before selecting a candidate and mounting a campaign.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 23, 2013

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