SKU: 4704517478
designer red cocktail dress

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura Vintage

Sale price$19.03 Regular price$21.14
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Description

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura VintagePlease note this dress is on hold and not available for sale Measurements Size: Small Bust: 34 35 inches + 86 89 cm Waist: 26 inches + 66 cm Hips: open Bodice Length from Outside Shoulder: 15 inches + 38 cm Total Length from Outside Shoulder: 42 inches + 107 cm Hem Length: 1. 5 inches + 4 cm Zipper Length: 14 inches + 36 cm Seam Allowance: 0. 5 inches + . 1. 25 cm (per side) Note: Measurements are taken from outside, flat and stretched from seam to

Please note this dress is on hold and not available for sale

Measurements

Size: Small

Bust: 34 - 35 inches + 86 - 89 cm

Waist: 26 inches + 66 cm

Hips: open

Bodice Length from Outside Shoulder: 15 inches + 38 cm

Total Length from Outside Shoulder:  42 inches + 107 cm 

Hem Length: 1.5 inches + 4 cm

Zipper Length: 14 inches + 36 cm

Seam Allowance: 0.5 inches + .1.25 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

 

Description

* Stunning 1950s firebox red silk satin commercially made dress

* Classic New Look silhouette with a cinched waist and full skirt

* Dress is sleeveless with an inset oval notched neckline panel which widens at the back to form a collar.

* Faux opening down the front of the dress with decorative self-fabric buttons

* Self-fabric bow just below the notched collar and princess seaming either side

* Skirt is very full with wonderful drape

* Low v-shaped back with collar 

* In-seam pocket on right-hand side of the dress

* Back metal zipper, pinked seams, turnover hem (unstitched)

* Label reads Jonny Herbert Originals

The Jonny Herbert label produced sophisticated, junior-sized quality day, cocktail and evening dresses. The company was registered by John Buffa and Herbert Aptel in 1950 as a division on Sealove-Becker, Inc. By 1954 the company had expanded into the Midwest with a sales office in Chicago. Aptel later left the company but Buffa managed it until his death in 1973. I have not been able to track more detailed history of the company, although I must add that over the years I have owned a number of dresses from this label, and seen many more, and all are high quality, beautifully made and designed.

 

Condition 

Excellent. 

No notable flaws that I can see -  a sliver of thread can be seen on a couple of seams and stitching on hem a tad untidy but not visible at all from the front.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.

 

Comment 

Simply gorgeous dress with some fabulous design details that really make it stand apart from the rest. One of the best Jonny Herbert dresses I have had the pleasure of owning. Please drop us a line if you require additional information about this listing.

 

Shop Policies

COVID-19

Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from collection.

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.


Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

 

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.

 

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 4704517478

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chauntal
Alexandria, US
★★★★★ 5
Comfortable sunglasses
Color: Gold Frame/Black Lens
Great fit, definitely polarized, and super cute on. Even the packaging was nice. Definitely a great buy for the price!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 1, 2026
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Emily R
Fort Morgan, US
★★★★★ 5
Nice quality for the price
Color: Tortoise Frame/Brown Lens
Love these. Better quality than I thought they might be. Fit well, look nice.
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Reviewed in the United States on April 29, 2026
C
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cmomes
Charlottesville, US
★★★★★ 5
Quality for lower price than brand sunnies
Color: Beige Tortoise Frame / Brown Gradient Lens
High quality for a low price. I'm someone who always loses my sunglasses so I won't allow myself to purchase any name brands. I've had my fair share of cheap sunnies for this reason. These are probably the best "off-brand" I've tried - and I've tried a lot. They are definitely polarized and are lightweight with a good fit - some of the cheaper brands are really tight on the ears and the plastic is clearly cheaply made, making them heavier. They are also a cute style with a variety of colors available. The other thing with cheaper sunglasses is they are usually not that great to peer out of. Some of them I can't wear to drive bc they are too dark, or not dark enough for glares on the road. These are great for driving - the lens coloring is just right to see well and also feel like you're not squinting. I'm buying another pair for when I inevitably lose these!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 12, 2025
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Verified Purchase
Porkysmom
Boise, US
★★★★★ 5
Polarized sunglasses are just what I needed
Color: Tortoise Frame / Mirror Pink Lens
I really like these sunglasses. They are polarized and work great. They fit well and don't fall off when I bend over, which is important. They are light on my face and don't make marks or pressure on my nose. The color is perfect and they are really cute. They are a great value, well worth it. The cleaning cloth and bag to keep them in are a bonus. Very comfortable!
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Reviewed in the United States on April 13, 2026
M
Verified Purchase
Marzi
Louisville, US
★★★★★ 5
Great price and quality
Color: Beige Tortoise Frame / Brown Gradient Lens
Glasses are comfortable and look good. Great sun coverage
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 10, 2026

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